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UX audit

We’ll tell you what you should take care of to make your product even better

Optimise and boost sales

Verify your hypothesis

Have a feeling that your product could work better, but you don’t know what to change and how to do it? Gain this knowledge with a UX audit.

Get quick feedback

You can get UX audit results as early as several days after the audit — and start improving things immediately.

Increase user conversion and satisfaction

Recommended changes will benefit both you and the customers.

Let’s talk about a UX audit

UX audit — key information

Here’s what we check during a UX audit:

  • compliance with ISO standards and good user experience practices;
  • clarity of your messages, communication, Call-To-Action;
  • visual ergonomics of your UI (contrast, fonts, size of control elements);
  • speed and convenience of performing the basic function of your product or service;
  • basic engagement and conversion metrics, looking for areas to optimise (Google Analytics, HotJar).

 

We deliver:

  1. A transparent, legible and comprehensive report with audit findings, screenshots showing areas to optimise and our recommendations on how you should improve them. Areas to improve are marked according to their severity.
  2. A summary list of all issues found, arranged by priority (from critical to cosmetic). This list will facilitate your implementation of changes down the line.
  3. The opportunity to conduct workshops, during which we’ll present our key findings from the audit and answer any questions you may have.

How we conduct a UX audit

Briefing

We deepen our knowledge
about your product / service,
we ask about your expectations,
needs, and your users

Data Access

We get access
to your Google Analytics,
or we use a HotJar code

Expert Analysis

We conduct the audit
based on quantitative data
(GA stats, HotJar recordings, etc.),
and we examine the product itself
in terms of user experience

Findings

We summarise test
results in a report
and during workshops

Ready for a UX audit?

Let’s talk
Is the audit alone sufficient? - Usability LAB

Is the audit alone sufficient?

Maybe, maybe not.

Oftentimes, our experts are not actual target users of your product, which means our audit may fail to provide a conclusive list of usability issues.
To obtain full knowledge about potential flaws of your product, we recommend running user tests as a supplement to audit findings.

Audit dedicated for e-commerce - Usability LAB

Audit dedicated for e-commerce

For online shops, we have prepared — based on our knowledge and audit experience over the years — a control list with dozens of usability criteria.

We also use this control list as a basis for evaluating online shops and compiling those reviews in reports. Our latest report is about convenient search engines in e-commerce.

Enjoy your reading!

They trust us

Orange Polska

The qualitative research of our previous website prior to its redesign gave us valuable knowledge about the changes in information architecture, navigation system, taxonomy, as well as the volume and substantive range of content that users need.

Marcin Sokołowski

Director of Key Account Sales Support Director | Orange Poland

Alior Bank

We appreciate Usability LAB for their professional approach and high project competence. We have learned a lot about our issues and received valuable marketing change recommendations.

Paweł Gierasiński

Online Sales Specialist | Alior Bank

Escape2Poland

The usability audit performed by the Usability LAB team has helped us improve the shopping path on our website.

Piotr Macierzyński

Escape2Poland

Grupa LUX MED

Thanks to the UX prototype we were able to re-organise the whole navigation setup of our new Patient Portal before introducing it. We could also approve all use paths in a way that’s understandable for product managers, sales specialists and marketing specialists. The Analysts and the IT team had a clear picture of how the final interface of our portal should work.

Maciej Kuźma

Director of Marketing | LUX MED Group

Stukpuk.pl

Thanks to the cooperation with Usability LAB our online shop has become more user-friendly. We now get more orders, and the average cart value has also increased.

Tomasz Jankowski

President of the Board | P4 Solutions, owner of Stukpuk.pl

MySkills.pl

Thanks to Usability LAB we were able to understand the strengths and weaknesses of our competitors. Our communications now use a simpler language — this has improved our audience’s response. Thanks to our new models we are now seeing an increase in the number of registered users compared to the previous version of our website we had designed ourselves.

Maciej Misiurek

CEO | MySkills.pl

Men’s Health

We wanted to perform scenario-based research because we looked at our website statistics and we could see that some pages were visited less frequently.

We wanted to find out why and get some suggestions about changes, because we were thinking about redesigning our portal.

Waldemar Boszko

Head of Online Business Development | Men’s Health

Cinema 3D SA

I definitely recommend Usability LAB. They have a highly professional approach to usability. Before creating our first cinema’s website, they recommended user tests that were later performed on our competitors’ websites. This has proved extremely useful — we could learn from the mistakes of others, not our own missteps. These research findings let us further develop our website.

Jarosław Pantol

President of the Board | Cinema 3D SA

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